How do you experience a photograph? What do you want a viewer to feel when they look at your image?

Perception and Imaging explains how we see and what we dont see. Relevant psychological principles will help you predict your viewers emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work.

Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

·Provocative color images demonstrate the power of visual perception
·Photographs by Bresson, Bruce Davidson, Nathan Lyons, Lisette Model, Barbara Morgan, Man Ray, August Sander, Pete Turner, and Edward Weston
·Paintings by Degas, Escher, Hockney, Holbein, Kandinsky, Magritte and Warhol
·Hundreds of inspirational quotes from famous photographers, painters, and writers

Customer Review: Zakia Photography Book

New edition of a classic textbook by a well-known expert. Quite theoretical but very instructive. People take too many pictures unthinkingly, and should read on theory.

Customer Review: The Photographer's First Skill is Seeing; This Provides Your Foundation

This book takes you--step by step with clear and often startling examples and with exercises to apply them--through the fundamentals of perception. That is the most basic of a photographer's necessary skills. Understand the concepts, practice seeing, do the exercises, understand your perceptions. Become a better photographer and, in the process, enrich your daily life as you see and understand your world in new ways. Highly recommended.

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